S.O.S® SOAP PADS CELEBRATE A CENTURY OF CLEANING AS THE ICONIC BRAND REACHES 100-YEAR MILESTONE

America’s #1 Soap Pad* Remains Powerful Scrubbing Solution for Millions Nationwide

S.O.S® Soap Pads are celebrating a century of cleaning as 2017 marks the brand’s 100-year anniversary. Developed in 1917 by a cooking utensil salesman named Irwin Cox, the scrubbers were designed to help his customers keep their new pans shiny. Cox’s wife called the pads S.O.S – which stood for “Save Our Saucepans” – and the rest is history. Today, S.O.S Soap Pads are a trusted scrubbing powerhouse for millions of people nationwide, ‘saving’ everything from saucepans to shower walls and stovetops to patio furniture.

When S.O.S pads were introduced, the world was certainly a different place. Electricity and indoor plumbing were still considered luxuries, the Eiffel Tower was the tallest structure in the world, and women didn’t have the right to vote. The trusted method for cleaning pots and pans was to scrub them with squares of cheese cloth or old flour bags, and ‘washstands’ were meant to be cleaned with Borax, ammonia and yellow soap. Housework has come a long way since 1917, yet S.O.S pads remain the number one problem-solver for America’s grungiest jobs.

“100 years is a remarkable accomplishment and we’re thrilled to celebrate this milestone with our S.O.S brand,” said Ambra Duncan, The Clorox Company, Associate Brand Director – Clorox Studio. “It’s incredible to witness a simple product born in one man’s basement grow into a national cleaning powerhouse, and we’re looking forward to another 100 years of S.O.S pads making tough cleaning jobs look easy.”

S.O.S Steel Wool Soap Pads are made with durable steel wool and saturated with long-lasting soap. The tiny scrubbers are powerful and versatile enough to tackle a wide variety of cleaning projects both indoors and out: scrubbing pots and pans, degreasing ovens, removing sticky labels, cleaning soap scum and hard water stains in the bathroom, cleaning grill grates and more. S.O.S Steel Wool Soap Pads are available in three fresh scents – Regular, Lemon and Lavender – at grocery stores and mass retailers nationwide. S.O.S Non-Scratch Scrubbers are also available for non-stick cookware and other delicate surfaces. More information about S.O.S products is available at www.sosclorox.com.

The Clorox Company

The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 8,000 employees worldwide and fiscal year 2016 sales of $5.8 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; S.O.S® Steel Wool Soap Pads; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags, wraps and containers; Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt’s Bees® natural personal care products; and Renew Life® digestive health products. The company also markets brands for professional services, including Clorox Healthcare® and Clorox Commercial Solutions®. More than 80 percent of the company’s sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.

Clorox is a signatory of the United Nations Global Compact, a community of global leaders committed to sustainability. The company also has been broadly recognized for its corporate responsibility efforts, most notably receiving two Climate Leadership Awards for Excellence in 2015 and a Safer Choice Partner of the Year Award in 2016 from the U.S. Environmental Protection Agency as well as being named to CR Magazine’s 2016 Best Corporate Citizens list and included in the 2016 Newsweek Green Rankings. The Clorox Company and its foundations contributed nearly $17 million in combined cash grants, product donations, cause marketing and employee volunteerism in the past year. For more information, visit TheCloroxCompany.com, including the Good Growth blog, and follow the company on Twitter at @CloroxCo.

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