New Online Traceability Platform Showcases Company Commitment to Transparency
Crunchies Natural Food Company is pleased to announce the launch of its online traceability platform, which allows consumers to learn about the region where the fruits or vegetables in their bag of Crunchies originated.
Depending on the time of year and relationships with local farmers, Crunchies finds the very best produce for its single-ingredient, freeze-dried snacks. Whether sourcing strawberries from Morocco or beets from the Loire River Valley in France, the company ensures that taste and nutrition always come first. In order to track where their Crunchies came from, customers can now visit CrunchiesFood.com/Traceability. To begin, simply find the 5-digit Traceability Code printed at the bottom back of each Crunchies bag, type it into the online form and find out where that particular produce is from, how it was grown and what methods were used to source it.
Combined with Crunchies’ mission to bring transparent, responsible snacking to the masses, this new website feature means consumers can now have 100% confidence in knowing where and how their food was grown. Furthermore, Crunchies is the only U.S. consumer freeze-dry brand that owns their supply chain from field to fork.
“All of us are starting to care more and more about the origins of our food,” says Scott Jacobson, president and CEO of Crunchies Natural Food Company. “It’s important to Crunchies that we know our growers, and we think consumers should know them, too. We’re excited to give our fans a way to learn more about their snacks and continue to enjoy wholesome products from a company they trust.”
With over three servings of real fruit or veggies in every bag, Crunchies freeze-dried products provide a much-needed respite from junk foods and other processed snacks. They contain no added sugar, no artificial flavors or coloring and are non-GMO, gluten-free, vegan, kosher and halal-certified.
Crunchies products are available in stores nationwide for an SRP of $4.99 – 5.99. For more information and to purchase via the company’s website, please visit CrunchiesFood.com.
Founded in 2004, Crunchies Natural Food Company was the first consumer brand to focus on freeze-dried snacks. Recently acquired by Chaucer Food Group, Crunchies offers a variety of delicious freeze-dried fruits and vegetables that are ideal for eating on their own or in recipes. Committed to responsible sourcing and traceability, Crunchies is the only U.S. consumer freeze-dry brand that is vertically integrated farm to fork. All Crunchies products feature only one ingredient – fresh produce – and are Non-GMO Project Verified, Gluten Free Certified, vegan, Kosher Parve and Halal with no added sugar or artificial flavoring. For additional information, visit CrunchiesFood.com or engage with the brand on Facebook, Twitter, Instagram and Pinterest.