Crafted so you can savor, priced so you can indulge – meet the affordable premium tequilas also helping man’s best friend.
Janice McCafferty Communications is proud to announce our new client: VIVA XXXII Tequila
As a recent Silver Medal Winner at the prestigious San Francisco World Spirits Competition, VIVA XXXII Tequila was founded byYvonne Niami out of her passion to bring a premium sipping tequila to the market at an attainable price point. Always smooth, never the burn, VIVA XXXII is disrupting the tradition of charging more for a bottle than the tequila inside it. Crafted so you can savor, priced so you can indulge, the brand’s motto is TRANSPARENCY IN A BOTTLE. It is luxury that is accessible – more than just liquid in a glass.
Driven by a desire to push the category forward and stand out from the rest, VIVA XXXII contains two varietals: a Joven Tequila and aReposado Tequila. The Joven ($40) is an estate grown 100% blue agave blanco, meticulously blended with our 3-year-old extra anejo.The Reposado ($45) is estate grown and rested for 6 months in new American Oak barrels.
VIVA XXXII not only separates itself from the pack with taste and price point, but with its philanthropy. The brand’s mascot, Phil, is featured on the side of the bottle, representing the 10% of net proceeds donated to animal abuse prevention. VIVA XXXII supports organization like SPCALA, ASPCA, and START,regularly donating to animal welfare charities that make a difference.
While respecting Yvonne Niami’s roots in Mexican culture, her brand proudly evolves tradition to focus on the now. This is VIVA XXXII.