Expand Your Sensory Insights and Explore the Craft of Flavor with Dust Bowl Brewing Company and SupHerb Farms

…in Central California’s San Joaquin Valley

Wednesday, September 20, 2017

Turlock, CA

 

Hosted by: Dust Bowl Brewing Company, premier craft brewery, and SupHerb Farms, supplier of fresh tasting IQF ingredient solutions

 

Guest speaker: Dr Hoby Wedler, Founder and Director of Accessible Science and Co-founder of Senspoint, LLC.

 

Location: Meet at Dust Bowl Brewing Company, 3000 Fulkerth Road, where we’ll car pool to SupHerb Farms, 300 Dianne Drive, and then return to the Dust Bowl Brewing Company

 

Who can attend: ACF members and potential new members
Continuing education: Earn two (2) CEHs

 

Schedule: Meet at Dust Bowl Brewery

Welcome: 9:30 – 9:35am

9:35 -9:45 SupHerb Farms intro

9:45am- 10:10 – Dust Bowl Brewery Company behind-the-scenes tour with Brewmaster Don Oliver

10:15- 11:45 – Sensory exploration with herbs and beer created by Hoby Welder

11:45 – Buffet lunch co-created by SupHerb Farms Chef Scott Adair and Dust Bowl Brewing Chef Lance Hatcher featuring SupHerb Farms Herbs, Pastes and Purees and Dust Bowl Brewing craft beers

1:15 – SupHerb Farms plant tour

 

Dr. Hoby Wedler

Dr. Hoby Wedler, blind since birth, is a food and beverage sensory expert who earned a Ph.D. in chemistry at the University of California, Davis. He is the founder and director of Accessible Science, a California 501(c)(3) non-profit organization that provides blind and visually impaired youth with the knowledge and tools they need to participate in science without the use of vision. Hoby found his passion for food and drink and how they relate to the senses when he began hosting truly blind wine and beer experiences in 2011.

 

Hoby recently co-founded Senspoint LLC, a sensory advising and education company that partners with clients around the world in the food, beverage, sales and marketing and design industries to help them discover the sensory insight they need to succeed.

 

SupHerb Farms®

SupHerb Farms, headquartered in the heart of California’s San Joaquin Valley, is a leading supplier of fresh tasting IQF ingredient solutions for foodservice operators and food manufacturers. The Company’s offering includes an extensive selection of IQF Culinary Herbs, Specialty Vegetables, Purées, and SupHerb Farms Fusions® Blends and Pastes. SupHerb Farms and its owners bring more than 170 years of combined experience that brings herbs and seasonings to life in food and beverage menu items and packaged products. As an agriculture-based business, SupHerb Farms is committed to responsible stewardship of the environment and to a multi-level food safety program.

 

Dust Bowl Brewing Company

The spirit of Dust Bowl Brewing Co. was born in the 1930s when the Tate family loaded their Model A and left Oklahoma for a journey that landed them in California. Fast forward to 2006 and Turlock, California, where third generation and retired high school teacher Brett Tate, who had been cultivating a passion for brewing, met brewer Don Oliver, winner of the 2006 Samuel Adams Longshot Homebrew competition. In May 2009, Dust Bowl Brewing Co. produced its first beer known as Hops of Wrath IPA. In 2011, Brett Honoré joined in partnership with Brett Tate and opened Turlock’s Downtown Taproom. After several years of steady success producing craft beers in its 2,100 square-foot facility Dust Bowl Brewing Company built its 30,000 square-foot facility that houses its new brewery and restaurant to compliment the Downtown Taproom. The Brewery Taproom opened in July 2016, and features two 20 tap towers, indoor seating with expansive views into the brewery, patio dining and beer garden.

 

About Dust Bowl Brewing Company:

The spirit of Dust Bowl Brewing Co. was born decades ago thanks to one family’s unwavering passion for adventure and immeasurable dedication to one another. The tale begins back in the 1930s when the Tate family loaded their Model A and left Oklahoma for a journey that would prove fruitful for generations to come.

The Great Depression coupled with life in the Dust Bowl corridor had nearly dried up everything the Tate family had – except, of course, their thirst for success and love for each other. Determined to thrive, Grandpa Tate became a real-life hobo, riding the rails in pursuit of work and a few dollars to feed his family. Ultimately, the Tates survived and settled in California, where they raised their children to appreciate hard work, love for family, a hearty sense of humor, and a craving for new frontiers.

Fast forward to 2006 and Turlock, California, a small community located in the agriculturally rich Central Valley and home to Brett Tate, a third generation Tate family member. A retired high school teacher and coach of 20 years, Brett was cultivating a passion for brewing and searching for a way to make his dream a reality. His good fortune came in the way of the morning paper, which seemed to deliver just the news he needed.

Tucked between Sports and Weather was an article featuring a young brewer named Don Oliver, winner of the 2006 Samuel Adams Longshot Homebrew competition. Not only was Don an experienced home brewer, he shared Brett’s desire to start a brewery. Pioneers in their own right, Brett and Don came together determined to craft some of the finest brews ever to emerge from Central California – and in May 2009, Dust Bowl Brewing Co. produced its first beer known as Hops of Wrath IPA.

In 2011, Central Valley native Brett Honoré joined in partnership with Brett Tate, and that same August the company opened the Downtown Taproom in the heart of Turlock. After several years of steady success and growing demand, the need for a larger facility and expanded production was clear. The Dust Bowl Brewing Co. team embarked on a new adventure, building a 30,000 square-foot facility to house a new brewery and restaurant to compliment the downtown location. The Brewery Taproom opened in July 2016, and features two 20 tap towers, indoor seating with expansive views into the brewery, patio dining, beer garden with life-size games, brewery tours and more.

 

About SupHerb Farms:

Flavor isn’t just what we do, it’s who we are. Our customers count on us for the freshest, most craveable ingredients for all types of eating occasions.

Our appetite for the sensational flavors of cuisines from all over the world inspires everything we produce. At SupHerb Farms, we’ve found that the real joy is in sharing the results of our passion for flavor with our customers. We know there is no limit to innovation and we hope that you discover that too with our products.

For the last 25 years we have provided fresh from-the-garden flavor, innovative product formats, and on-trend flavor solutions for foodservice operators and food manufacturers. What’s our purpose? To enhance the daily eating experience by partnering with our customers to bring great flavors to life on menus and in food products. This is all made possible by the quality of the products we offer, the collaboration among our team members, and the technical expertise of our Culinary / R&D teams that is augmented with cultural cooking traditions.

We firmly believe that by balancing environmental stewardship, social responsibility and economic prosperity we sustain and improve the health of our planet, the viability of our business, and the quality of life for our communities, future generations and ourselves.

“The discovery of a new dish does more for the happiness of mankind than the discovery of a star.” ¬ Brillat-Savarin, 1838

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