Turkey Hill Dairy survey highlights differences between sales data and fan preferences
Quick, name your favorite ice cream flavor. Chances are, it’s probably not one of the nation’s top sellers.
According to national sales figures from the International Dairy Foods Association (IDFA), Vanilla is number one in sales rankings and has been since as long as anyone can remember. But is the versatile, no-frills flavor truly the top choice among ice cream fans? To find the answer, Turkey Hill Dairy polled more than 4,000 of its fans on social media and its Turkey Hill Nation fan club.
After the votes had been counted, it was Choco Mint Chip (aka Mint Chocolate Chip) that emerged as the frosty favorite. The classic combination of mint ice cream and chocolate chips was followed by Chocolate Peanut Butter Cup, Butter Pecan, Chocolate Marshmallow, and Black Raspberry to round out the top five.
As for Vanilla? It was nowhere to be found on the list and eventually ranked number 12 in the Turkey Hill poll. Even Chocolate — the perennial number two in the IDFA sales rankings — failed to crack the top 10.
“The results of the poll don’t necessarily mean that Vanilla and Chocolate aren’t good flavors,” explained Turkey Hill President John Cox, whose own personal favorite is All Natural Vanilla (almost everything else is a close second). “They’re fantastic flavors and universally liked, which makes them good choices for birthday parties and ice cream socials. That’s exactly why they’re the top sellers.”
Rounding out the top 10 in Turkey Hill’s survey, starting at number six, are Black Cherry, Chocolate Chip Cookie Dough, Double Dunker (a Turkey Hill-exclusive flavor consisting of mocha-flavored ice cream swirled with cookie dough and chocolate cookie swirl), Peanut Butter Ripple, and Cookies ‘n Cream.
For more surveys, polls, and general ice cream fun and games, follow Turkey Hill Dairy on Facebook, Twitter, or Instagram, or join the Turkey Hill Nation at www.TurkeyHillNation.com.
ABOUT TURKEY HILL DAIRY
Located in the rich farming country of Lancaster County, Pennsylvania, Turkey Hill Dairy produces the fourth largest-selling premium ice cream brand and one of the leading refrigerated iced tea brands in the nation. Over the past 20 years, Turkey Hill has tripled in size and now sells products in 49 states and a dozen countries, on three continents. The company believes that part of its corporate responsibility is to be a good steward of its resources, community, and the world and is actively defining and implementing green initiatives to cut down on waste, reduce packaging, and minimize outputs into the environment. Turkey Hill’s commitment to the environment runs deep, enlisting the help of Mother Nature herself in its farm-favorite recipes. The Dairy gathers wind via two on-site turbines to help brew, stir, and churn its products. For more information about Turkey Hill Dairy, visit turkeyhill.com, read its blog, the Ice Cream Journal, or follow Turkey Hill Dairy on Twitter or Facebook.